YBN Nahmir
Location: Birmingham, AL
Within the span of four months, which now can be considered both a blink and an eternity in the modern rap environ, YBN Nahmir has proven his propensity for virality with volatile and contagious music. Yet the overt empirical success of “Rubbin’ Off The Paint,” currently sitting at over 42 million plays on SoundCloud and 68 million views on YouTube, is a tip of the iceberg situation within the context of the DSP numbers game.
Trying to pinpoint the secret sauce that makes the 18-year-old Alabama native go takes a firm understanding of artistic intangibles, but Nahmir’s identifiable strengths lean towards having an ear for infectious production, maximizing his above average ability to build melodies with a youthful vocal tone, and maybe most importantly being unabashedly fearless in his lyrical approach. This combination has garnered the attention of elite publications like Billboard to run features and promoters such as Rolling Loud to put him on stages. Beyond remixing viral hits by his peers like Lil Pump and Tay-K, Nahmir’s task of replicating the success of “Rubbin’ Off The Paint” will prove lofty, but there are content indicators like the catchy hook present on “I Got a Stick,” plus “Letter 2 Valley” where he lets his guard down for a moment of rare introspection. Even a deeper dive into his year old projects surfaces tracks like “Half On a Baby” where he demonstrate a malleable talent level that can experiment with cadences outside of the current trends. Nahmir is uniquely positioned for a very important next set of moves, and 2018 year will likely be the year we see him really blow. – Adam