The modern era points towards a place where rap music is allowed to be political. As if the roots of the genre have a designated area where vocal protest and enlightenment through bars is permitted to happen, similar to the Constitution violating media pens we saw happening during the Ferguson episodes. Inspired by that very event, and many like it happening too often, 7evenThirty suits up in this Jay Brown visual to accompany his bars on the state of what is, and what should not be, more importantly. “The Problem” actually outlines a number of problems that stack the deck against folks that have a common sentiment of contagious hopelessness in the face of aggressors, and 7even articulates the message better than most could through smooth R&B vocals and slap bars that bring the Gensu Dean instrumental to life. As 7even raps, “I’m in the shadow of the valley with no plan, want to rally, and a bunch of mad niggas around me, they can’t quite express it profoundly,” the overarching vibe of the here and now as it relates to rebellious behavior against a known evil is articulated impeccably well, and the black & white moody filter doubles up on the use of parallaxes effects to push this visual towards a imagery driven narrative that Mello Music Group should be very proud of today and when its a historical document in the future.
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