Meet Zach Conley, a social media prodigy that has done more work behind the curtains than most do in the public eye. Born in South County, Rhode Island, Zach Conley has become quite the BTS specialist when it comes to social media. He’s worked with major labels such as Interscope, Atlantic Records and many others, which includes being the driving force behind the likes of Jimmy Wopo, Fetty Wap, Smokepurpp and much more. A few days back, we got the opportunity to sit down with the young mogul to ask him a few questions about the ever-growing hip-hop community, including where he grew up, how he got into the industry and much more. Check out the Q&A below.
Where are you from? And how did that shape you as a person?
I’m from Rhode Island. I feel like this hindered me when I was younger because I was never exposed to the lifestyle I really wanted. I was always fascinated by the music industry, but due to where I’m from it was nearly impossible to ever see my career take this path. Thankfully I was connected with the right people who have helped me get to where I am today.
Who have you worked with in the past?
I work directly with Alamo Records via Todd Moscowitz, and picture his label as my home base. That being said, I have worked pretty much every major label and expand my clientele everyday. I have completed hundreds of campaigns with artists such as Fetty Wap, Smokepurpp, K Camp, and many more.
When did you start getting into digital marketing?
I have been working in this for about two years officially, but I really feel like I got into this industry by accident. I was working in a completely different area before, and was never happy with the way the future looked. On a daily basis I tried to find new ways to make money, and came across a network of influencers on Twitter who seemed to be doing just that. After some time of analyzing how they ran their operations, I started to follow in their paths.
When did you start realizing this could be a legitimate career?
About 3 months into my new venture, one of my now close friends reached out to me and started explaining his connections in the music industry, and how he wanted to use my network to help promote the artists he works with. At first I honestly didn’t believe that we could use what I had built to promote real music, so I held off on his offer for about two weeks. Finally he came to me with a major campaign and told me that he needed me to market Fetty Wap. From there it seemed to snowball, and today we are still growing at a rapid pace.
What goals do you have for the future?
I want to change the way people look at marketing. I want to be able to prove that the internet is the future, and can completely overcome traditional marketing as it is today. Why pay for something like a commercial when during that time everyone looks at their phones/devices anyway? The number of people who use social media on a daily basis is astronomical and continues to increase every day.
How do you want people to remember you as?
I want to be remembered as someone who helped change the industry. I want to be the person that an independent artist can go to and really put themselves on the map. Having the power to help someone with their career is amazing and it definitely means a lot to me.
Zach is definitely breaking barriers for independent social media marketers everywhere. Keep it locked with Zach on all his socials!
