Cole Bennett is without a doubt one of the biggest names in Hip-Hop and Gary Vaynerchuk is one of the biggest names in marketing, so it was only right the two met up at VaynerMedia — Vaynerchuk’s New York City empire — to chop it up. They talk about Cole’s rise to fame, relationship building, and what’s next for Lyrical Lemonade. It’s all around a very cool and insightful meeting that I just had to share for anyone intersted in what Cole’s been able to accomplish. Check it out in the video above.
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