Jaxx has been one of my favorite artists for a while now and seeing him get better with each release is awesome. Dropping this video for “Too Often” I know myself along with the rest of his fans needed it. Having a sound and vibe different from any other artist he immediately catches your ear and from there you’re hooked. His voice is just so unique and the way that he uses it works so well from the melodies to the lyrics. Creating this wicked catchy hook you can’t help yourself from putting the track on repeat.
For the video he had Sam McGrath direct it so you already know it’s going to look amazing. Pretty much shooting the whole video in this one room looks different than any other video you’ve seen. Capturing the meaning of the song while still letting Jaxx’s personality come through the camera it’s so well balanced. With that being said I’m extremely excited to hear what else Jaxx has for us soon.
