Boy Sand brings the second visual for First Of A Living Breed with a video for the lead off single “Whatchu Want From Me.” The lone track produced by Mello Music Group member Oddisee, “Whatchu Want From Me” on the album is a scalable representation of everything Homeboy has manage to accomplish on his full length debut album. First, he picked a beat that rides for days. Second, he stays true to his rhyming proficiency and stand alone flow. Third, he demonstrates growth in song craft and being capable of penning catchy yet timeless hooks that match and accentuate the instrumental. The Pace Rivers video matches sentiments of Sandman’s latest Huffington Post article that skillfully gives an insider’s view into the commercialization of hip-hop in the most literal sense. Seemingly fighting the stereotypes he attacks, the video is devoid of all stereotypical branding. Instead it shows him performing blue collar tasks like working a food cart or preparing to cut at a barber shop. Real life scenarios in a real city setting. For a listenership that might now know it yet, the answer to the track’s call back question is simple: this is what we want, even if we don’t know it yet. Who knew something realistic could be dope in hip-hop these days?
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