Each year, Beck’s selects six artists, from different disciplines, to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas — more than eight times the square footage of the Museum of Modern Art in New York — for a summer-long art exhibit.
Doobies to IllRoots on producing this video. Check out the Man on the Moon above.
