Kendrick Lamar’s “i” To Serve As The Theme Song For 2014-2015 NBA Season

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2013 SXSW Music, Film + Interactive Festival - Day 8

Already getting announcement that he will be in the upcoming film by Chris Rock, Top Five, Kendrick’s latest single officially will become NBA’s 2014-15 season theme song. The song will be played during promotional stints, including commercials, ads, and much more. You go, Kendrick, get that money.

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