As we previously reported, Kendrick Lamar has been Reebok’s main spokesperson/brand ambassador lately. Today, the popular partnership come together to reveal a new short film titled “Be Ventilated.”
For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when “fitting in” means following someone else’s lead, we encourage you to move in your own direction. Claim your distinction. Be bold. Inspired by Kendrick Lamar’s definitive and powerful lyricism, we’re bringing a collaboration that invites you to do your thing… a little differently.
ICYMI: Reebok and Kendrick recently did a 5k run campighn, with Kendrick performing on top of truck throughout Hollywood, CA.
