Although SoundCloud was in a bit of trouble when couldn’t make a deal with Sony, which meant songs from heavy-hitting artists such as Adele and Kelly Clakson were removed from the site. Well, today, SC has announced some good news — a brand new partnership, signing on w/ 20,000 indie labels.
The agreement comes through Merlin, which has earned SoundCloud the rights to host the work of acts as big as Vampire Weekend, FKA Twigs, and Bon Iver, as well as the entire catalog of iconic electronic label, Warp.
Artists will finally receive royalties for their work through this new deal, as founder Alexander Ljung publicly said: “Independent creators have always been at the core of SoundCloud, and with this partnership we’re thrilled to extend new revenue-generating opportunities to thousands of independent labels.”
SoundCloud has also inked a deal with Warner Bros., so I guess their future is looking pretty bright after all. Move over Tidal, Spotify, and Rdio, SoundCloud continues! — for now at least.
