After announcing last summer that partnerships with major labels and even ads placements were nearing, we all knew that SoundCloud would eventually make the switch to a more monetizing company. And that time is finally here.
Dean Hudson of SoundCloud has announced a new system for all material uploaded to their website.
Starting July 1st, the streaming site will have a 15,000 play request, 24-hour stream limit for content on non-internal websites and third-party applications. In layman’s terms, if Kanye drops a new track, you will have to wait an entire day before being able to have a chance at playing the material again, outside of the app of course. The company recently signed a licensing deal with Warner Bros.
Take a look at the press statement below.
At SoundCloud, we’re building an ecosystem where creativity thrives. Developers are an important part of that ecosystem. We’re continually inspired by how you use the SoundCloud API to support creators and listeners in innovative ways.But as the ecosystem has grown, we’re dealing with an increasing number of applications that abuse creator content. To help us limit this type of behaviour, we’re introducing a daily rate limit on API play requests.
Beginning July 1, client applications will be limited to 15,000 play requests per 24 hour period. Only a small number of developers will be affected by this change, and we’ll be contacting them via email to ensure a smooth transition.
Great, now we have to use YouTube and Audiomack…
Unfortunately, I just don’t see SoundCloud bouncing back from this.