Earlier this year, J. Cole linked with Bally Swiss to create a small collection of designer hiking boots. The two finally revealed the final product today in this brief clip, where Cole spends quality time in Jamaica in search of peace and tranquility. Peep the video below.
This short film is a contemporary celebration of Bally’s long-standing affinity with hip hop culture and its iconic aesthetic. Much like the sneakers of the 90’s, the hiking boot is this generation’s equivalent assertion on everyday style. Taking functional design and transforming it into a luxury item as only Bally can, own the new wave of boots and backpacks that J. Cole hand selected for this unique collaboration, as seen in the film.
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