Jay Rock and TDE CEO Anthony “Top Dawg” Tiffith had unorthodox strategy for 90059, waiting until they reached a certain amount of pre-order’s before they released the album on September 11th.
According to HitsDailyDouble, 90059 will sell 14k-17k units in its first week, around 15k-18k if you include the streaming hits. Support Jay Rock’s pockets by purchasing 90059 on iTunes.