Cam Meekins may be one of the most gifted grassroots self-marketers in his lane. What lane is he in? Genre descriptors related to his brand new EP titled January indicate an introspective blend of live instrumentation and pop accents with his continued signature rapified storytelling. In other words, it’s gimmick free rap with an emphasis on musicality, something any head can appreciate. Cam asking dedicated fans to hit social media benchmarks is effective in creating a viral catalyst for the projects, but with Meekins it makes sense given the consistent quality of the content. Where “Cool” is a laid back flex track with minimalist synths and trippy textures, “Back And Forth” and “Be There” are deeply personalized narratives of life, love, and loss, made even more so by the self-produced beats that utilize snappy snares and bass lines or clean live piano. A bit of something for anyone that feels dope artistry, rolling up and hitting play is the way to go on this one.
