Going viral is one major advantage that artists have now that we’re in the age of technology, and the latest artist to take hold of the vast power of the internet is upcoming Texas rapper Noah North. He recently premiered his video for “GOAT,” which features his effortless wordplay and slick metaphors as this one adds up to a bangin’ track that’s gaining traction—to the tune of 960k views in just over a month. Def keep an eye out for more from him, and peep the video above!
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