If you thought Jay-Z was the only rapper changing the game this year with his partnership with Samsung, you thought wrong. Looks like Curren$y will also be implementing some New Rules of his own with his new partnership with Bit Torrent, redefining the way free digital albums work. This is what Matt Mason, Vice President of Marketing at BitTorrent, had to say about the new deal:
“This partnership presents an opportunity for us to advance our BitTorrent Bundle Alpha program and create a new transmedia tool for connecting with and rewarding fans. For BitTorrent, this is also an amazing opportunity to work with up-and-coming artists and help give them exposure to a mass audience in a unique way.”
“When the discussion began with BitTorrent, it became apparent that that Bundle format could help us reinvent and grow 2.0 mixtape culture,” added Austin Leigh Briggs, Jet Life Digital Marketing and Brand Strategist. “BitTorrent Inc. has been instrumental in helping us bring new ideas to life. We wanted to create a Bundle release that fans would genuinely appreciate, while also reinterpreting mixtape culture to mean more: making tour video, promotions, merchandise, and interactive contests part of the download experience.”
Later this year, Bit Torrent will be releasing a new Spitta mixtape that will include new music, HD video content, an interactive Jet Life apparel catalog and other Jet Life goodies that will satisfy all fans. And on August 26th, Cornerboy P, Fiend, and Young Roddy will be heading on our the road without Spitta for the first time for the Redeye Tour. Click the image above to check out the full list of dates.
