Directed by DC favorite Junia-T, ELMNT is back again with another dope release. Flipping Sango’s infamous “Me dê Amor” instrumental, EL brings us the official video.
‘Olay’ is the highly anticipated release from Toronto’s internationally respected rapper/producer ELMNT. Shot
on location in Gospel Oak, North London UK the video perfectly captures the concept of the track with its
simple yet effective visuals. ‘Olay’ is a song circled around sexual tension, foreplay, and an amplification of
emotions and the video effortlessly represents this with the visuals and ELMNT’s playful yet carefully thought
out lyrics complimenting each other in perfect unison.Junia-T makes his directing debut and partnered with KT Watson they are a force to be reckoned with in
leading the creative direction of the video. It doesn’t take long to feel the sexual tension between ELMNT and
his leading lady, all of a minute to be exact to the point where as the viewer you almost feel like an intruder on
their moment which epitomizes the excellence of this video.Watch as ELMNT is put through the motions from playful flirting to lustful engagement your be left wanting to
see what happens next between the two lovers. Not many rap videos can grasp the combination of bubbling
sexual tension with dominant but not overbearing lyrics however ELMNT achieves just that!
