MKE-born rapper ISHDARR is doing the marketing side of rap right and that means the ceiling is the floor for an artist of his talent. After the release of his newest album Slow Down, Kid, the Wisconsin rapper is keeping the inspiring nature forward with a dope video for his track “Slow Down” from Brett Schmidt that follows both the rapper and scenes around a neighborhood that shows a couple of kids playing basketball, and a plant beginning its life in an abandoned building. Along with the video, IshDarr dropped his merch collection with a 15% off kicker if you subscribe to an email list so after you see what he’s talking about above, go check that out! And as always, let us know what you think either below or on twitter, we’re always watching!