These days, it seems like everyone in the world has their eyes on Jack Kays. It’s an event every time the budding star drops a new track, and it’s no wonder why: the young phenom is one of the dopest out right now. His latest track, “MY HEAD,” although short and sweet, might be his most personal and creative yet. The accompanying visual is unsurprisingly dark; the singer never shies away from showing us his demons. Kays bares his soul for all of us, every time.
Kays is emo trap’s next poster boy. He has every aspect of the genre mastered; from his self-deprecating lyrics to his subtly catchy melodies, Kays has put his own spin on a style of hip hop that’s exploded over the past few years. We’ve stood by him every step of the way during his come up, and it’s because he’s one of the few true artists making music at the moment that has the potential to reach the top. Don’t miss out on this track, which will be featured on his forthcoming album MIXED EMOTIONS, due later this month.