Jay Rock and Glasses Malone star in this week’s edition of Reebok’s popular, yet positive visuals titled “Project Hero’s.” Kendrick Lamar has recently made a deal with Reebok, and has been releasing similar documentaries with”Pay It Forward” and “Hard Work.” Also, Mr. Lamar has been on a winning streak, being nominated for 11 Grammy, as well as meeting with the President of The United States — along with recently being awarded the key to his home city, Compton.

In today’s offering, the new Cali natives give you an exclusive tour of where they were raised, growing up in a harsh neighborhood and the importance of unity. Recently, TDE held a toy give-away where they gave back to their community, thus showing the progress in making a change for the lives around them. Watch above, it’s TDE season so look out.