If you’re unfamiliar with this Milwaukee newcomer, his name is Ju Preach and he’s a part of Milwaukee’s poppin’ new music group, CCM, or Cream City Motion. Other artists in this group include IshDARR, EMAAD, BoodahDARR, and E Coop. Today, the Brew City native released his debut single, “IV.” The title of this song has direct correlation to the city of Milwaukee itself. It’s 4, which is also the nickname of Milwaukee because of it’s area code, 414. Listen below as Ju Preach flexes his unique style over some wavy production from Milwaukee produced, Maajei Vu.

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