After hitting 7,000,000 streams on his debut mixtape Final Moments Of Forever, Matt Citron’s haunting new visual for his single “PLEASE DON’T KILL THE KIDS” arrives amidst the heated Drake / Pusha T beef, as a shift in focus to some more pressing current events. “It wouldn’t have felt right staying silent on this while kids are getting slaughtered every week. Artists have the loudest voice of the people, so when the world is facing real issues of this level we need to speak up.” Citron says.

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