By now, we’ve all heard about the Loudness Wars going on between finding the balance of audio quality on a respective song, and the loudness that mastering engineers have to face. The “Mastered for iTunes” guidelines have been in existence for three years already, but Apple Music is about to make it even more prevalent.
A few days back, super producer Mike Dean spoke with The FADER about the Loudness Wars recently, saying this about situation:
“They’re putting a limit on how loud you can be. It’s going to be like the movies soon. The sound on movies can’t go over a certain level. Same with TV. There’s written-in-stone TV levels that you can hit, volume levels. That’s why some commercials are louder than others: they take all the bass out and turn up all the midrange and it just sounds too loud. If they put a limit on how loud you can be, people will start manipulating sh*t to hack that. It’s gonna make people make sh*ttier music.”
He then revised some of statements via Twitter.
@tmeyeratplay @thefader @iTunes it’s up to the engineer to make it sound the same as your mix. I think I can follow suite and turnup.
— MIKE DEAN! #MWA (@therealmikedean) June 18, 2015
@tmeyeratplay @thefader @iTunes I am now a mastered for I tunes approved mastering engineer. After more research its a good thing.
— MIKE DEAN! #MWA (@therealmikedean) June 18, 2015
@thefader @iTunes @therealmikedean: I am now a mastered for I tunes approved mastering engineer. After more research its a good thing.
— MIKE DEAN! #MWA (@therealmikedean) June 18, 2015
@thefader @iTunes it’s up to the engineer to make it sound the same as your mix. I think I can follow guidelines and make great sounds.
— MIKE DEAN! #MWA (@therealmikedean) June 18, 2015