Cleveland’s Joey Aich shares some introspective bars in his lucid set of visuals for “Zoom.” Joey is a modern wordsmith with a more classic approach to hip-hop. We need music like this to trim away the fat of ill-created copying and renew our faith in the young ones to carry the torch. With direction from Josh Teplitz, we see this artist in a wide variety of intoxicating shots. Each scene plays with framing and lighting in a very unique way, enticing the eye to pay attention. Aich released this off his two-song Zoom EP, but I’m sure there’s an abundance of cool shit soon to come. Well I’m gonna get out the way so you can peep the waves, so stream these vivid frames above.
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