Photo by Callie G.
jmack has been growing and evolving with each release. His rhyme schemes become more fine-tuned, his songwriting is pristine to say the very least and he allows the listener to travel with him through his trials of life. Bookmark is a representation of jmack dealing with life and trying to find the balance in the middle of it. In just six brilliant cuts we are shown many sides of this creative, but after the first listen you won’t be able to move away.
Starting things off with the stellar feature from fellow VA rising legend, Tommy Richman, “numbersnshit” transfuses a heavy dose of attitude melding with an energy that exudes innovation. Kwame Adu adds a top-tier guest appearance on “Walk Around” gifting a prolific verse besides our protagonist.
From a production standpoint, a variety of underground maestros took the helm of the ship. From Gutty, John Wehmeyer, Zach Neiss, Stoicbeats, and Limo, with some additional help on Strings from Yutu Midi, these names will be a foundational piece of music in the years to come.
My personal favorite is “Scars” because of how well it finishes the cohesion of this opus. jmack is so transparent with his emotions and what he goes through in life, it’s this vulnerability that allows the fans to dive deeper into his creative scope. mynameisntjmack isn’t a fad or another rapper just going through the motions. He’s a brilliant artist willing to share his journey with the world. Until the next, peep the gas below.